Madame Lemy is an all-natural, non-aluminum powder deodorant brand. All our products are vegan, cruelty-free, and free of toxic chemicals. Our unique formula can be used as deodorant, body powder, dry shampoo, and more.

The packaging was inspired by our founder's grandmother, Estelle, and the style of the 1920s. Our gold-stamped, magnetized boxes can be refilled and repurposed so they don't end up in landfills. We also use materials made from recycled paper and limit the use of plastics in our packaging.

Since the brand launched in 2018, demand for clean products and ingredient transparency in the beauty industry has grown exponentially.

“I’m glad to see that there are so many choices for natural products now, and that people have more access to information. The best way to keep this movement going is by being intentional with the companies you support", says founder Holly Eve.


With a decade-long career as a celebrity and TV makeup artist, Madame Lemy founder Holly Eve started searching for an effective natural deodorant after seeing one of her closest friends fight–and lose–a battle with breast cancer.

Her friend attributed the diagnosis to long-term exposure to toxic chemicals from beauty products such as deodorants containing aluminum–something that was not widely discussed at the time.

After trying a few different options, Holly discovered the powerful use of lemons for deodorant, and was astonished at how well it worked.

Knowing it was not practical to cut up lemons to deodorize, she quickly found a way to turn them into powder. With the help of an Oxford-trained chemist, and a former VP of R&D for Elizabeth Arden, they perfected the formula that is Madame Lemy today.

“I loved working with luxury products, but as I became more aware of what was happening behind the scenes, I quickly realized many of the brands I admired were testing on animals and using harmful ingredients. And the brands that were following ethical practices at the time and using natural ingredients didn’t feel high-end to me. There was clearly a gap in the market.”

Holly Eve, Founder, CEO & Creative Director

Publishes dynamic articles highlighting business, entrepreneurship, wellness, and mental health.

The workshop at Macy's is an exclusive vendor development program designed to give select high potential diverse-owned businesses the tools to better succeed and sustain growth in the retail industry. Madame Lemy was in the 2020 cohort, having been selected as one of the top 2% of applicants.

Distinguished Speaker
Awarded a certificate of appreciation in honor of appearances as a distinguished speaker at the University of Southern California, Lloyd Greif Center for Entrepreneurial Studies, speaking on mental health and entrepreneurship for the past 5 years.